Spotify

The Client:

Spotify is one of the top music streaming platforms on the planet, offering music, podcasts, and even audiobooks.

The Team:

This was a project worked on by myself and copywriter/strategist Zachary Raber in a Columbia College Chicago concepting class.

The problem:

Spotify has 406 million users, but a relatively lesser-known second content offering: audiobooks.

The insight:

Spotify wrapped has taken social media by storm, offering unprecedented music shareability, acting as a platform point of difference.

The solution:

Spotify can dive deeper into interactive platform elements for a unique user experience. This time, it’s through Spotify’s most unique offering yet: The Spotify Points Program.

The deliverables:

OOH:

UI Design: