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Samsung
Family Hub
The Client:
Samsung Family Hub is a smart refrigerator that connects to the internet and features multiple apps to use on a touch screen.
The Team:
This was a project worked on by Columbia College Chicago students in Portfolio class. Strategy by Justin Andrews and art by myself.
The problem:
Many people don't see the value of having a refrigerator with a touchscreen. They see it as an extra expense that doesn't add much to their lives. The refrigerator's high price point only makes people more hesitant.
The insight:
Parents want something that saves them time and makes life a little less stressful, especially in the kitchen.
The deliverables:
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Social:
OOH:
Video:
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