Samsung
Family Hub

The Client:

Samsung Family Hub is a smart refrigerator that connects to the internet and features multiple apps to use on a touch screen.

The Team:

This was a project worked on by Columbia College Chicago students in Portfolio class. Strategy by Justin Andrews and art by myself.

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The problem:

Many people don't see the value of having a refrigerator with a touchscreen. They see it as an extra expense that doesn't add much to their lives. The refrigerator's high price point only makes people more hesitant.

The insight:

Parents want something that saves them time and makes life a little less stressful, especially in the kitchen.

The deliverables:

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Social:

OOH:

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Video:

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