Samsung Family Hub is a smart refrigerator that connects to the internet and features multiple apps to use on a touch screen.
This was a project worked on by Columbia College Chicago students in Portfolio class. Strategy by Justin Andrews and art by myself.
Many people don't see the value of having a refrigerator with a touchscreen. They see it as an extra expense that doesn't add much to their lives. The refrigerator's high price point only makes people more hesitant.
Parents want something that saves them time and makes life a little less stressful, especially in the kitchen.