Impossible Foods Spec Campaign

The Client:

Impossible Foods create vegan meat options and their most popular product is their “meat” patty. Their goal is to make sustainability and environmentalism easier to achieve.

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The insight:

Having vegan options is not as inaccessible as it used to be, thanks to Impossible’s distribution throughout local grocery stores.

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The concept:

Let Chicagoans know that the possibilies are infinite when it comes to Impossible meat. Whether you’re in Gold Coast, Lincoln Park, Hyde Park, or anywhere in Chicagoland, Impossible meat isn’t far.

The deliverables:

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