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Devil Dawgs
The Client:
Devil Dawgs is a Chicago-based fast food chain famous for its hot dogs and milkshakes. Founded in 2010 on DePaul's campus, it currently has 5 Chicago locations, servicing college students, professionals, and tourists alike.
The Team:
This was a project worked on by Columbia College Chicago students in Portfolio class. Strategy by Justin Andrews, copy by Liam Kipp, and art by myself.
The problem:
While Devil Dawgs is a local staple serving delicious and satisfying food that customers genuinely love, the food is also unphotogenic and sounds bad on paper.
Source: Mintel
The insight:
Chicagoans embrace their local food, no matter how gross it may look.
The deliverables:
OOH:
Poster for display outside of bars close to Devil Dawgs locations.
Poster for display outside the South Loop University Center which is two blocks away from Devil Dawgs South Loop.
Coasters:
Front
Back
Coupons:
For partnership with local dispensaries
Mailer to be sent to dorm addresses/left on school campuses
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