Devil Dawgs

The Client:

Devil Dawgs is a Chicago-based fast food chain famous for its hot dogs and milkshakes. Founded in 2010 on DePaul's campus, it currently has 5 Chicago locations, servicing college students, professionals, and tourists alike.

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The Team:

This was a project worked on by Columbia College Chicago students in Portfolio class. Strategy by Justin Andrews, copy by Liam Kipp, and art by myself.

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The problem:

While Devil Dawgs is a local staple serving delicious and satisfying food that customers genuinely love, the food is also unphotogenic and sounds bad on paper.

Source: Mintel

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The insight:

Chicagoans embrace their local food, no matter how gross it may look.

The deliverables:

OOH:

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Poster for display outside of bars close to Devil Dawgs locations.

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Poster for display outside the South Loop University Center which is two blocks away from Devil Dawgs South Loop.

Coasters:

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Front

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Back

Coupons:

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For partnership with local dispensaries

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Mailer to be sent to dorm addresses/left on school campuses