Beyond Meat creates vegan meat options and their most popular product is their “meat” patty. Their goal is to make sustainability and environmentalism easier to achieve.
This campaign was worked on as a spec campaign in an Advertising Production class at Columbia College Chicago with Megan Nadeau, Megan Troglio, and myself.
Having vegan options is not as inaccessible as it used to be, thanks to Beyond Meat's distribution throughout local grocery stores and restaurants.
Let Chicagoans know that the possibilies are infinite when it comes to Impossible meat. Whether you’re in Gold Coast, Lincoln Park, Hyde Park, or anywhere in Chicagoland, Impossible meat isn’t far.